How a strong partnership helps Morgan’s IGA and Supa IGA Dromana succeed
The life lesson goes something like this, “we can’t be experts in everything, so surround yourself with smart people and you will be on the path to success.” Customers are becoming more discerning not only wanting cheaper prices but also an experience that is emotionally satisfying. Competitors are trying to out-compete each other, often through supply chain optimisation and technology driven innovations. However, the increasing pace of technological change creates challenges to keep up with technology driven customer service and operational innovations. The rapid pace of change and competition means you need to be a retail and customer service expert and critically think how you source the right technological skills and capabilities.
To compete effectively requires a strategy of differentiation and innovation as customers continue to pursue price and experience. A key way to achieve this strategy is for business owners to establish partnerships with suppliers who understand their business and competitive environment. This partnership should help them create new value propositions as well as manage core business systems and activities. This was achieved by both Morgan’s IGA and Supa IGA Dromana in partnership with GPK Group, a Victorian headquartered managed services and retail technology solutions provider.
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